• Director, Brand Management

    Job Locations US-MD-Bowie
    Requisition ID
  • Overview

    Inovalon is a leading technology company that combines advanced cloud-based data analytics and data-driven intervention platforms to achieve meaningful insight and impact in clinical and quality outcomes, utilization, and financial performance across the healthcare landscape. Inovalon's unique achievement of value is delivered through the effective progression of Turning Data into Insight, and Insight into Action.


    Inovalon is looking for a Director of Brand Management to effectively build and promote the Inovalon brand generating awareness, creating demand and building brand valuation contributing to the ongoing growth and success of the Company. The Director of Brand Management needs to be a strategic thinker who can execute digital and traditional brand strategies that translate into opportunities for business development, heighten awareness and elevate market perception. In this highly visible role, you will lead a team of driven professionals as you oversee departmental processes and functions as a creative strategist on corporate marketing & communication efforts inclusive of corporate and product-specific campaigns, collateral, marketing materials and public relations. 


    • Manage development of brand development in support of business objectives across the Inovalon enterprise – Avalere, Creehan and ABILITY as applicable;
    • Translate brand strategies into brand plans, brand positioning and go-to-market strategies;
    • Manage and evaluate digital assets, SEO & SEM optimization and return on investment of current digital programs etc. to determine strategic investment and viable marketing channels;
    • Lead creative development and motivating stimulus to drive actions that build brand awareness and lead generation activities;
    • Drive marketing and advertising initiatives to ensure brand consistency across all mediums, digital, print, etc. This includes oversight of the digital budget and placement;
    • Ensure alignment around the brand’s direction, choices and tactics;
    • Manage a team responsible for the execution of both external and internal graphic development and digital presence;
    • Manage Inovalon’s Speakers Bureau as an extension of the Inovalon brand successfully placing SME’s in thought leadership positions;
    • Support responses to Requests for Proposals (RFP) and Requests for Information (RFI) as needed; manage, track, and report team deliverables and status;
    • Foster engagement of external entities with pre and post – conference efforts including but not limited to mailings, promotions, advertising, etc.; and
    • Develop, manage and innovate a structured process to identify and engage with high value industry trade associations or groups who influence purchasing decisions amongst Inovalon’s targeted markets.


    • 10+ years relevant industry and/or functional experience;
    • Proven leadership/influencing skills; can influence the highest levels of the organization; shapes business outcomes;
    • Excellent communications skills, creative skills and great instincts to guide brand planning and strategy with flawless execution;
    • Demonstrated ability to drive long-term, enterprise-wide communication efforts with measurable results;
    • Knowledge of marketing and communications best practices;
    • Experience managing vendors;
    • Experience developing and executing communications plans, consistent messaging and brand guidelines; and
    • Experience with Microsoft Suite and related graphic platforms.


    Inovalon provides equal employment opportunities (EEO) to all employees and applicants for employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran status and will not be discriminated against on the basis of disability. 


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