Inovalon

  • Marketing Events Specialist

    Job Locations US-MD-Bowie
    Requisition ID
    2018-8928
  • Overview

    Inovalon is a leading technology company that combines advanced cloud-based data analytics and data-driven intervention platforms to achieve meaningful insight and impact in clinical and quality outcomes, utilization, and financial performance across the healthcare landscape. Inovalon's unique achievement of value is delivered through the effective progression of Turning Data into Insight, and Insight into Action.

     

    Inovalon,  is seeking a qualified candidate to support our Manager, Conference and Events in fulfilling the marketing objectives of our exciting industry conferences and corporate events. The Marketing and Events Specialist will be responsible for events management and demonstrating successful marketing techniques, both pre and post conference. 

    Responsibilities

    • Manage itineraries and schedules for speakers and conference attendees and communicate important conference information prior to the event and onsite;
    • Collaborate with the Director, Brand Management on arranging the  details of conference schedules to evaluate opportunities and make the best decisions based on goals and budget;
    • Foster engagement of external entities with pre and post – conference efforts including but not limited to mailings, promotional giveaways, advertising, signage, etc.;
    • Partner with the Director, Brand Management to evaluate events and determine whether or not Inovalon should continue to use them as marketing tools;
    • Foster positive relationships with vendors, organizers and customers at special events and coordinate with Business Development team in successful transition of leads into Salesforce.com;
    • Identify consumer requirements, competitor's strengths and weaknesses in market segments and assist in defining target market;
    • Track the effectiveness of events and associations including budgets, leads generated, target markets affected and supported solutions utilizing reports;
    • Facilitate and communicate venue negotiations;
    • Travel to locations other that primary office in support of event participation and alliance development;
    • Collaborate with Product Marketing to prepare marketing materials for events including signage, brochures, and giveaways; and
    • Responsible for contract negotiations.

    Qualifications

    • High-energy, attention to detail, multi-tasking, and can-do attitude required;
    • Broad knowledge of marketing techniques and concepts;
    • Able to perform under pressure and manage multiple competing deadlines;
    • Persuasive and diplomatic with the ability to think creatively;
    • Proficiency in Microsoft Word, Outlook, Excel, and PowerPoint required - basic knowledge of Salesforce preferred;
    • Open availability to travel required; and
    • Ability to perform heavy lifting (30-50lb). 

     

    Inovalon provides equal employment opportunities (EEO) to all employees and applicants for employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran status and will not be discriminated against on the basis of disability. 

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