Product Marketing Specialist

Requisition ID
Category (Portal Searching)
Business Development/Sales/Marketing


Inovalon is a leading technology company that combines advanced cloud-based data analytics and data-driven intervention platforms to achieve meaningful insight and impact in clinical and quality outcomes, utilization, and financial performance across the healthcare landscape. Inovalon's unique achievement of value is delivered through the effective progression of Turning Data into Insight, and Insight into Action.


Inovalon is looking for a Product Marketing Specialist who can help Inovalon to both innovate and grow by driving the Marketing team's tight, integrated relationships with Product, Client Success and Sales. The Product Marketing Specialist is a strategic thinker who can influence the product direction while helping to plan and execute demand generation campaigns designed to dramatically increase the Inovalon client base. In this role, you will drive the internal and external communication of our product value propositions. You will develop relevant, credible and differentiated positioning and messaging for our products through innovative and creative marketing assets.


  • Develop product positioning and messaging that differentiates Inovalon in the market;
  • Manage integrated product marketing plan, developing the strategy of the marketing programs that drive demand for Inovalon solutions;
  • Lead the development of content website, sales collateral, lead generation, videos, blog posts, webinars, infographics, and sales tools that support the selling / marketing of Inovalon solutions;
  • Plan the marketing support surrounding the launch of new products and releases and manage the cross-functional implementation of the plan;
  • Work collaboratively across various groups including Product Management, Development, Design, Marketing, Sales, Client Success and Operations; and
  • Drive competitive analysis and positioning to influence Inovalon solution value proposition.


  • Bachelor’s degree or higher in Marketing, Communications, Business Administration, or related field;
  • 2-3 years of experience in marketing;
  • Experience marketing technology products & services and/or within a B2B company preferred;
  • Excellent oral and written communication skills;
  • High energy, enthusiasm and initiative; and
  • Ability to excel in a fast-paced environment.


Inovalon provides equal employment opportunities (EEO) to all employees and applicants for employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran status and will not be discriminated against on the basis of disability. 


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