Inovalon

Senior Corporate Marketing Manager

Job Locations US-MD-Bowie
Requisition ID
2020-10438
Category (Portal Searching)
Business Development/Sales/Marketing

Overview

The Senior Corporate Marketing Manager will help drive and execute upon the go-to-market strategy for assigned Inovalon solutions, resulting in increased sales pipeline velocity, brand awareness, and client engagement.  This individual will take a lead role in advancing the Marketing team’s integrated relationships with Sales, Product and Client Success.  The Senior Corporate Marketing Manager will drive the development of assets, in direct partnership with Product Management and in direct collaboration with Sales, to support our solutions’ value propositions.

Responsibilities

  • Develop solution positioning and messaging that differentiates Inovalon in the market;
  • Manage and execute upon an integrated marketing plan, developing the strategy of the marketing programs that drive demand for Inovalon solutions;
  • Accelerate the synchronization and alignment on priorities between Product, Sales and Marketing by assuming a lead role in driving collaboration and cross-checks on a constant basis;
  • Lead the development of solutions-based and thought leadership content, including website copy, sales collateral, lead generation, videos, blog posts, webinars, infographics, and sales tools that support the selling / marketing of Inovalon solutions;
  • Plan the marketing support surrounding the launch of new solutions and releases and manage the cross-functional implementation of the plan;
  • Work collaboratively across various groups including: Product Management, Creative, Communications, Sales, Sales Insights, Client Success, and Operations;
  • Drive competitive analysis and positioning to influence Inovalon solution value proposition;
  • Maintain compliance with Inovalon’s policies, procedures and mission statement;
  • Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon’s Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position;
  • Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Company; and
  • Uphold responsibilities relative to the separation of duties for applicable processes and procedures within your job function.

Qualifications

  • Minimum 5 years’ experience required in marketing;
  • Exceptional ability to collaborate in a cross-functional environment;
  • Experience in healthcare is required;
  • Possess high energy, enthusiasm, and initiative as well as the ability to inspire that in others;
  • Ability to excel in a fast-paced environment;
  • Excellent verbal and written communication skills. 

 

Education:

  • Bachelor’s degree in Marketing, Communications, Business Administration, or related field.

 

Physical Demands and Work Environment:

  • Sedentary work (i.e. sitting for long periods of time);
  • Exerting up to 10 pounds of force occasionally and/or negligible amount of force;
  • Frequently or constantly to lift, carry push, pull or otherwise move objects and repetitive motions;
  • Subject to inside environmental conditions; and
  • Travel for this position is expected to be less than 5%, typically for training purposes.

 

 

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed